Email marketing is a great way to reach your audience and promote your business. However, designing emails can be a bit tricky due to the limitations and restrictions of email clients. One important aspect to consider is the HTML tags that are supported in email. In this blog, we'll go over some commonly supported HTML tags that you can use in your email design.
<table>
Tables are the most widely supported way to create layouts in email design. Use the <table> tag to create tables, and use the <tr> and <td> tags to define rows and cells, respectively. This is important because many email clients do not support CSS, which is commonly used for layout on websites.
<p>
Use the <p> tag to create paragraphs in your email content. This tag is widely supported in email and can be used to break up your content into readable sections.
<a>
Use the <a> tag to create links in your email content. This tag is widely supported in email and can be used to link to other pages or resources.
<img>
Use the <img> tag to insert images into your email content. However, keep in mind that many email clients block images by default, so it's important to use alt text to describe the image in case it's not displayed.
<ul> and <ol>
Use the <ul> and <ol> tags to create unordered and ordered lists in your email content. These tags are widely supported in email and can be used to organize your content.
<br>
Use the <br> tag to insert line breaks in your email content. This tag is widely supported in email and can be used to format your content for readability.
<hr>
Use the <hr> tag to create horizontal lines in your email content. This tag is widely supported in email and can be used to separate sections of your content.
<strong> and <em>
Use the <strong> and <em> tags to add emphasis to your text in your email content. These tags are widely supported in email and can be used to highlight important information.
It's important to keep in mind that different email clients may support different HTML tags or may handle them differently, so it's important to test your email design in different email clients to ensure that it looks good and functions correctly.
In conclusion, knowing which HTML tags are supported in email is an important aspect of email design. By using commonly supported tags like <table>, <p>, <a>, <img>, <ul>, <ol>, <br>, <hr>, <strong>, and <em>, you can create effective and functional email designs that look great across different email clients.